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How do we take proactive steps to protect our privacy and reputation online?


Even with the best advice, the effect of different jurisdictions and viral circulation can limit the effect of legal tactics. That’s why as far back as 2010 our founders pioneered proactive steps to guard against reputation and privacy harm online before it happens.

Having worked with diverse client bases from prominent families and their second and third generation heirs, large corporations and their executive teams through to leading sports clubs, we have a vast body of intelligence on where incursions in reputation and privacy are most likely to occur – and how to reduce the chances of it happening to you.

What type of threats can you face?

Often mistakes can come through failing to understand the risks of loose privacy settings, over sharing information or neglecting the impact that certain types of posting can have on your reputation. Much of this can be innocuous, but for those in the public eye – or thrust into the public eye – the material can be exploited by others to expose or embarrass the subject.

What sort of examples are there?

There is a vast and diverse range. Some of the most striking issues our researchers have uncovered include:

  • Individuals posting content many years ago that is incompatible with their current role
  • A child in a prominent family provided with a security detail who left geolocation turned on in the Instagram app
  • A chief executive of a leading listed business posting photos drinking champagne on a private jet at a time cost cutting measures were being announced
  • Athletes posting jokey pictures with their friends that can be misinterpreted by the media.

What can be done about it?

There are two approaches we adopt – the first is analysing a target the way that an investigative journalist would to spot issues before hostile parties do, the second is tailoring education sessions for prominent families, corporations or sports bodies to their specific vulnerabilities in order to highlight the likeliest areas of vulnerability they face and behaviours that would avoid problems occurring. Our work for sports clubs has been commissioned by the FA Premier League amongst many others.

What about offline privacy?

We are also expert at protecting privacy in practical surroundings. This has arranged from working to secure the privacy and avert press and campaign interest in a prominent business figure’s wedding, through to securing a private event in Asia.

How do we get started with assessing our privacy vulnerability?

 See our case studies below and contact us.

How do we organise an education session?

See our case study below and then contact us.


Case Study - Containing a leak by an ex-employee

The challenge: A disgruntled ex-employee was leaking confidential information on social media about our client, an international company.

What we did: An in-depth report was conducted to establish what information had been published and where as well as locating the source of the leak. It transpired the source of the leak, the ex-employee, was subject to contractual requirements not to disclose confidential information or disparage our client. Measures were taken to enforce these rights whilst simultaneously working to remove the content from various media outlets using a variety of legal remedies such as breach of confidence and copyright as well as individual website terms and conditions

The result: The confidential information was removed and the client was able to reassure internal and external stakeholders that the issue had been contained. We worked alongside the client to put in place a monitoring and early warning system to ensure any similar threat would be identified at the earliest possible opportunity and immediate steps taken to mitigate any damage.

Locations: London

Case Study - Hunting down leaks of confidential information

The challenge: Two US sports brands seeking to identify the source of leaks of commercially confidential information and photographs.

What we did: Following extensive research we were able to track the source down to South East Asia. We advised the client on their response to the leaks and also put in place preventative measures to prevent it happening again.

The result:  The leak was neutralised and the clients were able to provide reassurance to its customers and shareholders. 

Location: South East Asia

Case Study - Online reputation education for high-profile individuals

The challenge: Educating a range of client types on managing their reputation online.

What we did: Building on our extensive experience of educating elite sportsmen and women on how to manage their reputation online we regularly conduct education sessions across a variety of sectors – for example, families of high profile and wealthy individuals, military personnel and various family offices in Singapore.

The result: As a result of our sessions, attendees tell us they understand the risks and pitfalls of using social media and as a result of our guidance they feel able to take steps to protect themselves and ensure they do not leave themselves vulnerable to an attack – be it fraud, privacy, blackmail or otherwise.