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Why Slateford?

When facing a threat to reputation, decision makers face dual perils: don’t do enough and fail to avoid harm, or do the wrong things and make it worse. We are experts at finding the narrow path between the two to achieve better results.

Road sign indicating a treacherous route

We understand that if you approach problems the same way everyone else does you will get the same results. Our structured approach forms the basis for better decision making.

  1. We look at why an issue is causing pain – what reputation you need and with whom – to set objectives for what needs to be achieved in the short and long term.
  2. We use our extensive experience of how issues develop to identify potential futures, and the risks and opportunities along the way.
  3. We look at why things are happening, not just what is happening. Using the law is about changing behaviour and by understanding and evidencing motives you can better change the outcome.
  4. We execute plans creatively. We look at what will achieve our aims and plan activities from that, rather than falling back on precedents and standard models.
  5. Many reputation problems stem from a substantive problem. By dealing with the root cause lasting improvements are more efficiently achieved.

Throughout everything we do, we measure performance to see whether a strategy is working, confirm what is successful and look for opportunities to improve.

Meet the team

Our team of vastly experienced partners and lawyers has spent their careers working across a diverse range of issues for some of the best known names in the business world.

They brought a very measured approach in a very explosive situation